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In
order to draw more attention and excitement to
their website, Amtrak created Amtraksweepstakes.
The program was a three-phased instant win promotion.
Visitors answered baseball trivia questions, earned
points towards prizes and entered themselves to
win instantly - as well as for a grand prize at
the end of the promotion. Multiple prize levels
were offered (from baseball balls and bats to
a trip to the World Series).
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